Microsoft recently ended their $1 game pass trial offer just days before the launch of Starfield, which is going to happen on the 6th of September. While the strategy behind Microsoft offering Game Pass Trial for a dollar was simple and obvious. The $1 Game Pass Ultimate after years of availability is now discontinued hence, if you were planning to play the new Starfield now will have to pay $9.99 a month on PC, and $10.99 for a month on Xbox to do so. Check out the article below to learn more about it.
Reason Behind Microsoft Ending $1 Game Pass Trial
Xbox Game Pass allows users to new Microsoft game titles on release without paying their full price. For this, Microsoft offering the ultimate game pass trial at 1 dollar was a proven strategy to bring more users on board for its subscription platform. Earlier last month, it shortened the $1 trial from one month to just 14 days. There could be many possible reasons behind this, the most obvious could be, that by removing the $1 trial, Microsoft will definitely try to boost Game Pass revenue.
Also, Xbox’s head of global communication Kari Perez in an interview with The Verge stated, “We have stopped our previous introductory offer for Xbox Game Pass Ultimate and PC Game Pass and are evaluating different marketing promotions for new members in the future”. This can be supported by the fact that commercially high-profile games like Starfield are in the picture now. Furthermore, Microsoft has games that can possibly boost Game Pass subscribers, noteworthy on its Game Pass. Hence, Microsoft will try to cash on it.
The new Subscription plan is already on the Xbox Game Pass office website. Comprehensively, if you want to join the Game Pass, the subscription starts at $9 per month for PC and $10 per month for console. While the Ultimate Game Pass offers much more value for money with $16 monthly that will grant you access to games on PC as well as console. Additionally, you can refer to this article from Gamertweak to help you choose the best Xbox Game Pass option.
