Through an official press release, Electronic Arts today announced that it has completed the acquisition of Codemasters Group Holdings plc. The American giant, the world leader in the entertainment sector, has completed an operation for a total cost of 1.2 billion dollars (approximately 8.37 dollars for each share purchased).
In that sense, Andrew Wilson, CEO of Electronic Arts said the following in the press release:
“The combination of Electronic Arts and Codemasters marks an exciting new era in racing game entertainment. Bringing together two of the most passionate, creative and talented game developer and publishing organizations in the industry will enable further growth and continued success for a stable of the most powerful and popular racing brands in the world, including Formula 1®, Need for Speed, DIRT, DiRT Rally/WRC, GRID, Project CARS, Real Racing and more.”
Codemasters, as we learn from the press release, will now have access to the Electronic Arts network made up of over 430 million players around the world, as well as to multi-platform subscription services, of which EA is a leader in the sector. EA will also provide in-depth data analysis and study capabilities to Codemasters’ development and publishing teams, providing audience insights to improve the performance of major franchises.
These capabilities, as well as Electronic Arts’ global game publishing, marketing, and development strength, will unlock new opportunities for the newly acquired group’s racing game and content portfolio to reach and engage more players across the world on consoles, PCs, and mobile devices.
Just a week ago, Electronic Arts acquired Glu Mobile for $ 2.1 billion. Finally, for about three weeks, rumors have appeared on the net that would like the introduction of voice commands in most of the next games published by EA. At the bottom of the news, we report the official tweet with which Electronic Arts welcomes Codemasters to its family.
We're excited to welcome @Codemasters to the EA family! ?? pic.twitter.com/y3yYB94vmF
— Electronic Arts (@EA) February 18, 2021
