Over the past few hours, the research company Nielsen has released its latest report on the digital market, in which it is shown that the elusive game, Among Us, created by InnerSloth has redeemed about half a billion monthly active users in November 2020.
If you had not yet understood, these are record figures, which make Among Us the most played and popular game ever in terms of monthly players. Despite this, although the title in question is incredibly popular, its revenues are relatively modest, according to SuperData:
“Since Among Us is not heavily monetized, earnings figures are comparatively smaller. The PC version (which has a $5 upfront price) accounted for the majority of revenue from August to November (64%) despite having an extremely small share of the total player base (3% in November).”
Among Us launched for free for iOS and Android devices in June 2018 before being released for PC in November of the same year. According to data from Sensor Tower, the mobile version was downloaded approximately 42 million times between August 1 and September 14, 2020, representing around 70% of its lifetime downloads.
However, the game’s popularity never really took off until this summer, especially thanks to popular content creators on Twitch and YouTube, which during the month of October have obtained enormous numbers. On top of that, the developer InnserSloth is looking to expand the game to more new platforms this month.
Last week, in fact, a Nintendo Switch version of Among Us was released with the supported cross-platform and the game was also made available through the Epic Games Store and the Xbox Game Pass for PC. Additionally, Microsoft confirmed last week that Among Us will be launched for Xbox One, Xbox Series X/S, and Xbox Game Pass during the next year 2021.