What if? That’s the starting point for every design decision we make at Dell Technologies – and how we push ourselves to not only create great products but also technology that addresses complex societal challenges. And with growing concerns about the climate crisis, e-waste, and resource constraints, the question driving us is “What if we could push reuse to the limit and dramatically reduce the carbon footprint of our products?”
The commitments we have made to deliver positive environmental impact span decades and involve our entire company. And our ambitious goals to accelerate the circular economy and achieve net-zero greenhouse gas emissions have never been more mission-critical.
Product design plays a big role in realizing both of these goals. Our current circular design practices continue to drive leadership across our product portfolio in pursuit of these goals. In the last year alone we introduced closed-loop aluminium from out-of-use hard drives, bioplastics made from tree waste in the papermaking process, and scaled our use of reclaimed carbon fibre to over 1.2 million pounds. But we need to find new keys to open new doors to get us there faster. Last year we shared our vision for a parallel innovation workstream to accelerate circular design and today we’re sharing the first prototype from these efforts: Concept Luna
A proof-of-concept developed in collaboration with Intel, Concept Luna explores revolutionary design ideas to make components immediately accessible, replaceable and reusable—reducing resource use and keeping even more circular materials in the economy. It was created to test what could be possible, not to be manufactured and sold. But if all the design ideas in Concept Luna were realized, we could expect to see an estimated 50% reduction in overall product carbon footprint.
Here’s why we’re excited about Concept Luna:
Concept Luna is a strong example of how we are exploring new ways to dramatically accelerate progress against our goals. Proving what might be possible is only the first step, the next is to take these innovative sustainable design ideas and evaluate which have the greatest potential to scale across our product portfolio. This concept, and future iterations and others that follow, are how we will build on the existing circular economy leadership you see across our product portfolio today to examine, re-examine and reconsider every step of the product lifecycle, to deliver even more sustainable products in the future.
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