Ubisoft Has Not Yet Decided If It Will Increase Game Prices to $70

After the first publishers started raising the next-gen game prices last year, Ubisoft is unsure whether to follow suit.

With the launch of the PS5 and Xbox Series X/S, several publishers began to raise the next-gen game prices. One of the frontrunners was Take-Two, a company whose GAAP-basis revenue last quarter was $860.9 million.

However, the price increase was manageable. While NBA 2K21 was offered on the last-gen consoles at the launch at a price of around $70, the PS5 and Xbox Series X implementations cost just under $75.

Take-Two isn’t the only company to announce higher game prices. Sony also increased the price, even if not all games in the PS5 generation should cost more. But what does Ubisoft think about the next-gen game prices hike?

During the conference call on the results of the third quarter, the publisher was asked whether there were any plans to increase prices for Triple-A games in the next fiscal year, which runs from April 2021 to March 2022.

“In terms of pricing, we’ve been analyzing the competitive dynamics of the past quarter and we are still looking at new opportunities, but we have not made any decision yet,” said Chief Financial Officer Frédérick Duguet in response.

Ubisoft stressed last year that the first wave of games for PS5 and Xbox Series X/S would cost not more than the last-gen versions. Even then, the company did not want to rule out the possibility that future publications would be more expensive.

The postponed Far Cry 6, which is due to hit the market by September 30, 2021, can currently be pre-ordered for all consoles at a price of around $70. But it remains to be seen how Ubisoft will set the prices for its major releases before Christmas 2021.